PENGARUH PROMOTION DAN E-SERVICE QUALITY YANG DILAKUKAN PADA UMKM AMEFURASHI TERHADAP KEPUTUSAN PEMBELIAN DI TOKOPEDIA

Online trading service providers are rapidly growing in Indonesia. This study took 96 consumer respondents from the Amefurashi Store in Tokopedia and used purposive sampling techniques to investigate, analyze, and prove whether the promotions carried out in the Amefurashi Store have an effect on pur...

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Main Author: Ariq Kamil Nugroho, (Author)
Format: Book
Published: 2022-01-03.
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3rd Floor Main Library

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Call Number: A1234.567
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