PENGARUH BRAND AMBASSADOR, HALAL AWARENESS, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK HALAL PRIA DI E-COMMERCE
The trend of using men's cosmetics is currently increasing, this can be seen from the market share of beauty and skin care products in e-commerce which reaches 43,5%, but related to halal awareness of using cosmetics, men are less concerned about halal awareness when compared to women . Moreove...
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2023-06-27.
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