PENGARUH SOCIAL MEDIA MARKETING, WORD OF MOUTH DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN PADA NWANSA COFFEE

Based on data obtained from Nwansa Coffee, the sales volume per cup of Nwansa Coffee shows that sales of Nwansa Coffee are inconsistent or fluctuating. So it can be assumed that there is a purchasing decision problem at Nwansa Coffee. This research is a quantitative research that aims to find out, p...

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Main Author: Soeltan Adjie Opa, (Author)
Format: Book
Published: 2023-06-19.
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3rd Floor Main Library

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