PENGARUH KONTEN SOSMED, CUSTOMER EXPERIENCE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA SUASANA KOPI
This study uses quantitative methods with the aim of proving the influence of Social Media Content, Customer experience, and product quality both directly and indirectly on Coffee Purchase Decisions. This study used 120 respondents from visitors who had come and ordered coffee as primary data, and s...
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| Format: | Book |
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2023-06-20.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |