PENGARUH PRICE, PROMOTION, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS APLIKASI KONSUMEN MCDONALD'S DI JAKARTA)
This research is a quantitative study that aims to analyze the effect of price, promotion, and brand image on purchasing decisions in the McDonald's application. The population in this study were McDonald's application users in Jakarta with the sampling used was non probability sampling wi...
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| Format: | Book |
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2023-07-20.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |