PENGARUH HARGA, CELEBRITY ENDORSER DAN CITRA MEREK TERHADAP MINAT BELI PADA PRODUK ERIGO

In 2022 fashion products are in great demand by Indonesians. The phenomenon that occurs is that Erigo products are one of the best Indonesian brands selling clothes in Indonesia at the moment and are appearing at New York Fashion Week. This research is a quantitative study with the aim of analyzing...

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Main Author: Muhammad Difky Adjie Nuno, (Author)
Format: Book
Published: 2023-07-18.
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3rd Floor Main Library

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