PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN ELEKTRONIK WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Produk Mixue di Kota Bogor)

Currently frozen beverage sales in Indonesia are indicated to change over time, fluctuating from year to year, besides that Indonesia is number one as a country that consumes the most frozen drinks and ice cream in Southeast Asia, This study is a quantitative study, conduct aims to find out whether...

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Main Author: Rafli Arjuna Kusumanegara, (Author)
Format: Book
Published: 2023-06-21.
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