ANALISIS FAKTOR YANG MEMPENGARUHI PEMBELIAN IMPULSIF: Studi Kasus Pada Generasi Z Pengguna E-commerce Di DKI Jakarta
E-commerce is a place for people to make planned and impulsive purchases, especially for the younger generation such as gen Z. This study aims to determine the effect of website quality, sales promotion, and shopping lifestyle on impulsive purchases in generation Z who are e-commerce users. (Tokoped...
Saved in:
Main Author: | Wildan Nadzimi, (Author) |
---|---|
Format: | Book |
Published: |
2023-06-27.
|
Subjects: | |
Online Access: | Link Metadata |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI PEMBELIAN IMPULSIF PADA PENGGUNA E-COMMERCE DI DKI JAKARTA
by: Resty Dwi Pratiwi,
Published: (2022) -
ANALISIS FAKTOR YANG MEMPENGARUHI PERILAKU IMPULSE BUYING : Studi Kasus Pada Generasi Z Pengguna E-Commerce
by: Mevi Venia,
Published: (2021) -
PENGARUH KONTROL DIRI, LITERASI EKONOMI DAN PROMOSI PENJUALAN TERHADAP PERILAKU PEMBELIAN IMPULSIF(Pengguna Shopee di DKI Jakarta)
by: Masayu Annisa Nuraini Tirta,
Published: (2022) -
Pengaruh Brand Image, Korean Wave Dan Brand Ambassador, Terhadap Keputusan Pembelian Produk Di E-Commerce Tokopedia (Studi Kasus Generasi Z Di Dki Jakarta)
by: Silalahi, Marylin Xaverina
Published: (2022) -
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN BERWIRAUSAHA DALAM PERSPEKTIF ISLAM: Studi KasusGenerasi Z Muslim di DKI Jakarta
by: Rafi Difta Rmadhan, -
Published: (2023)