ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION FASHION GOODS PADA KONSUMEN COACH DI JAKARTA
The purpose of this study is to analyze the influence of brand consciousness, fashion innovativeness, and fashion involvement on attitude and purchase intention in coach consumers in Jakarta. This study used a quantitative approach. Data was collected from an online survey using a questionnaire, in...
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| Format: | Book |
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2023-07-23.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |