PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN SEPATU COMPASS DI JAKARTA SELATAN

The tight competition in the shoe industry has made Compass intensive and often observes consumer behavior, one of which is to consider the factors that influence the buying decision process. This research was conducted with the aim of analyzing the effect of product quality, price, and sales promot...

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Hoofdauteur: Muhammad Fathan Aldina Yaskur, (Auteur)
Formaat: Boek
Gepubliceerd in: 2023-07-04.
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3rd Floor Main Library

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