PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN SEPATU COMPASS DI JAKARTA SELATAN
The tight competition in the shoe industry has made Compass intensive and often observes consumer behavior, one of which is to consider the factors that influence the buying decision process. This research was conducted with the aim of analyzing the effect of product quality, price, and sales promot...
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2023-07-04.
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| 245 | 0 | 0 | |a PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN SEPATU COMPASS DI JAKARTA SELATAN |
| 260 | |c 2023-07-04. | ||
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| 520 | |a The tight competition in the shoe industry has made Compass intensive and often observes consumer behavior, one of which is to consider the factors that influence the buying decision process. This research was conducted with the aim of analyzing the effect of product quality, price, and sales promotion on purchasing decisions for Compass shoes in South Jakarta. The research subjects include consumers of Compass shoes in South Jakarta. The sampling method uses purposive sampling and produces responses from 100 consumers of Compass Shoes. Data processing uses SmartPLS 4 and the results are (1) Product Quality has a positive and significant by 0,384 effect on the Decision to Purchase Compass shoes in South Jakarta, (2) Price has a positive and significant by 0,338 effect on the Decision to Purchase Compass shoes in South Jakarta, and (3) Sales Promotion has a positive effect and significant by 0,251 to the decision to buy Compass shoes in South Jakarta. While the adjusted R-square value shows product quality, price and sales promotion together contributing 52.70% while the remaining 47.30% is caused by other factors that are outside the research model on Compass shoes in South Jakarta | ||
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