STRATEGI BRANDING PADA MADAYA COFFEE SEBAGAI SARANA PENINGKATAN PENJUALAN

Dompet Dhuafa which presents Madaya Coffee at the end of 2019 by utilizing coffee farmers made by Dompet Dhuafa as partners. This study aims to examine the branding strategy carried out by Madaya Coffee as a means of increasing its sales by using the brand strategy doctrine theory. The method used i...

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Bibliographic Details
Main Author: Zahra Kaltsum, (Author)
Format: Book
Published: 2023-07-05.
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3rd Floor Main Library

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Call Number: A1234.567
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