PENGARUH BRAND AMBASSADOR WANNA ONE MELALUI ONLINE VISUAL MERCHANDISING INNISFREE TERHADAP PERILAKU COMPULSIVE BUYING(Survei Pada Grup Penggemar K-POP Wanna One Di Line Square)

Latar Belakang Penggunaan artis sebagai brand ambassador terlihat dari foto-foto mereka yang dijadikan merchandise di toko ataupun di website produk atau yang dikenal sebagai online visual merchandise. Jika website menarik, maka konsumen akan betah berlama-lama untuk mencari produk-produk yang akan...

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Bibliographic Details
Main Author:	Almira Dewi Zuleika, - (Author)
Format:	Book
Published:	2018-07-10.
Subjects:	Thesis NonPeerReviewed
Online Access:	Link Metadata
Tags:	Add Tag No Tags, Be the first to tag this record!

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