PENGARUH WORD OF MOUTH, HARGA, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA RUMAH MAKAN RAJA SATE KILOAN PSK (PENGGEMAR SATE KILOAN) SENTUL)

This research was conducted to analyze and study the effect of word of mouth, price, and service quality on purchasing decisions at the Raja Sate Kiloan PSK (Sate Kiloan Fan) Sentul restaurant. This study was conducted with customer respondents from Raja Sate Kiloan PSK Sentul who had made a purchas...

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Main Author: Richard Daniel Steven, (Author)
Format: Book
Published: 2023-07-12.
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3rd Floor Main Library

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Call Number: A1234.567
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