ANALISIS STRATEGI KOMUNIKASI PEMASARAN ECOTOUCH PADA MEDIA SOSIAL INSTAGRAM (@ecotouch_id)

This research aims to discuss the marketing communication strategies implemented by EcoTouch on the social media platform Instagram (@ecotouch_id) using the concept of Integrated Marketing Communication (IMC) proposed by Belch & Belch. The method employed in this study is descriptive qualitative...

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Main Author: Kristin Agustina, (Author)
Format: Book
Published: 2023-07-06.
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3rd Floor Main Library

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Call Number: A1234.567
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