EFEKTIVITAS STRATEGI BRANDING ERIGO DALAM MEMBANGUN BRAND IMAGE SEBAGAI PRODUK LOKAL YANG GO INTERNATIONAL (Studi Pada Followers Instagram @erigostore)

Branding is the process of creating and interpreting a corporate identity to convey messages, build credibility, and establish communication between products and consumers. Erigo, one of the local clothing brands, carries out a branding strategy to convey messages to the public about their identity,...

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Bibliographic Details
Main Author: Muhammad Arya Pratama, (Author)
Format: Book
Published: 2023-08-04.
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3rd Floor Main Library

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Call Number: A1234.567
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