PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI KEMANFAATAN, DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN SHOPEEPAY
The development of digital technology has triggered the growth of the digital economy through the increased use of various e-wallets. As a result, people have become more selective in choosing the e-wallets they use. This research is a quantitative study aimed at determining the influence of perceiv...
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| Format: | Book |
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2023-12-12.
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| Summary: | The development of digital technology has triggered the growth of the digital economy through the increased use of various e-wallets. As a result, people have become more selective in choosing the e-wallets they use. This research is a quantitative study aimed at determining the influence of perceived ease of use, perceived usefulness, and promotion on the decision to use ShopeePay in DKI Jakarta. This research uses a quantitative descriptive analysis method. The data for this research were obtained through the distribution of questionnaires using non-probability sampling with purposive sampling. The sample for this research is ShopeePay users in DKI Jakarta with a total sample of 100 respondents. The data analysis technique used is descriptive and inferential data analysis using Partial Least Square (PLS) with SmartPLS software version 4.0.9.6. The results of this research indicate that (1) perceived ease of use has a significant influence on the decision to use by 0.345. (2) perceived usefulness has a significant influence on the decision to use by 0.428. (3) promotion does not have a significant influence on the decision to use. Overall, perceived ease of use, perceived usefulness, and promotion together contribute by 63.80% in influencing the decision to use, while the remaining 36.20% is influenced by other variables. |
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| Item Description: | http://repository.upnvj.ac.id/27727/1/ABSTRAK.pdf http://repository.upnvj.ac.id/27727/2/AWAL.pdf http://repository.upnvj.ac.id/27727/3/BAB%201.pdf http://repository.upnvj.ac.id/27727/4/BAB%202.pdf http://repository.upnvj.ac.id/27727/5/BAB%203.pdf http://repository.upnvj.ac.id/27727/6/BAB%204.pdf http://repository.upnvj.ac.id/27727/7/BAB%205.pdf http://repository.upnvj.ac.id/27727/8/DAFTAR%20PUSTAKA.pdf http://repository.upnvj.ac.id/27727/9/RIWAYAT%20HIDUP.pdf http://repository.upnvj.ac.id/27727/10/LAMPIRAN.pdf http://repository.upnvj.ac.id/27727/11/HASIL%20PLAGIARISME.pdf http://repository.upnvj.ac.id/27727/12/ARTIKEL%20KI.pdf |