PURCHASE INTENTION: PERCEIVED EASE OF USE, BRAND AWARENESS DAN SOCIAL MEDIA MARKETING
This study aims to determine, analyze and prove the effect of perceived ease of use, brand awareness and social media marketing on purchase intention. The population in this study are people who know about the Disney + Hotstar video on demand service, are over 17 years old and live in DKI Jakarta. T...
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| Format: | Book |
| Published: |
2023-12-20.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |