PENGARUH E-WOM, PERCEIVED PRICE, DAN BRAND IMAGE TERHADAP PURCHASE DECISION NETFLIX

Technological advancements have the potential to address the challenges of societal movement due to the Covid-19 pandemic, and one notable solution is the availability of alternative entertainment options such as Netflix. As a company providing Video on Demand services, Netflix has emerged as a prim...

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Main Author: Aisya Shavira, (Author)
Format: Book
Published: 2023-12-11.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
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