PENGARUH E-WOM, PERCEIVED PRICE, DAN BRAND IMAGE TERHADAP PURCHASE DECISION NETFLIX
Technological advancements have the potential to address the challenges of societal movement due to the Covid-19 pandemic, and one notable solution is the availability of alternative entertainment options such as Netflix. As a company providing Video on Demand services, Netflix has emerged as a prim...
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Main Author: | Aisya Shavira, (Author) |
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Format: | Book |
Published: |
2023-12-11.
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Online Access: | Link Metadata |
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