KUALITAS LAYANAN, PERSEPSI HARGA, DAN CITRA PERUSAHAAN TERHADAP KEUNGGULAN BERSAING TRANSPORTASI ONLINE

Technology is evolving and leading to new ways of buying goods or services. This innovation developed until the emergence and entry of online transportation in Indonesia. This study aims to prove and analyze the effect of service quality, price perception, and company image on competitive advantage....

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Main Author: Anastasia, (Author)
Format: Book
Published: 2024-01-05.
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3rd Floor Main Library

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