PENGARUH BRAND IMAGE, INOVASI PRODUK, DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Produk Kosmetik Sariayu di Jabodetabek)
This research is quantitative research which aims to determine the influence of Brand Image, Product Innovation, and Electronic Word of Mouth on Purchasing Decisions. This research uses primary data with a population of consumers aged at least 17 years who live in Jabodetabek and have purchased or u...
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2023-12-21.
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