KEMAMPUAN PEMASARAN DIGITAL, DIMEDIASI PENGGUNAAN CHATBOT UNTUK MENINGKATKAN MANAJEMEN HUBUNGAN PELANGGAN (CRM) DI SEKTOR ASURANSI JIWA
This research explores the role of several marketing elements, including Chatbot, Content Marketing, Online Advertisement, and Usage of Social Media, in managing customer relationships (CRM) in insurance companies after the COVID-19 pandemic. .Data was obtained through a questionnaire. The total sam...
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Format: | Book |
Published: |
2024-01-23.
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Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
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A1234.567 |
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Copy 1 | Available |