PENGARUH SUASANA TOKO, POTONGAN HARGA, BONUSKEMASAN TERHADAP PEMBELIAN TIDAK TERENCANA (Studi Kasus Pada Transmart Carrefoor Cilandak)

This research is a quantitative that aims to determine the effect of store atmosphere, store atmosphere and bonus packaging to impulse buying. Population in this research is visitor of Transmart Carrefour Cilandak. The variables used in this research are store atmosphere, influence discounts and bon...

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Main Author: Erfan Andre Istianto, - (Author)
Format: Book
Published: 2019-01-08.
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3rd Floor Main Library

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Call Number: A1234.567
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