ANALISIS KEPUTUSAN PEMBELIAN KOPI KENANGAN: Studi Pada Generasi Milenial
This research is a quantitative study that has the objective to find out, analyze and prove the influence of lifestyle and word of mouth on purchasing decisions. This study uses millennial generation who buy Kopi Kenangan as the study population. The sample size is 50 respondents. The sampling metho...
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| Format: | Book |
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2020-07-06.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |