ANALISIS KEPUTUSAN PEMBELIAN KOPI KENANGAN: Studi Pada Generasi Milenial
This research is a quantitative study that has the objective to find out, analyze and prove the influence of lifestyle and word of mouth on purchasing decisions. This study uses millennial generation who buy Kopi Kenangan as the study population. The sample size is 50 respondents. The sampling metho...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
2020-07-06.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This research is a quantitative study that has the objective to find out, analyze and prove the influence of lifestyle and word of mouth on purchasing decisions. This study uses millennial generation who buy Kopi Kenangan as the study population. The sample size is 50 respondents. The sampling method is non probability sampling and the sampling technique is purposive sampling. This study uses data from the collection of questionnaires. Data analysis ini this research is the method of partial least square (PLS) analysis with the help of SmartPLS 3.0 software. The results of the study show that lifestyle influences purchasing decisions, and word of mouth influences purchasing decisions. |
|---|---|
| Item Description: | http://repository.upnvj.ac.id/7504/1/ABSTRAK.pdf http://repository.upnvj.ac.id/7504/12/AWAL.pdf http://repository.upnvj.ac.id/7504/13/BAB.1.pdf http://repository.upnvj.ac.id/7504/14/BAB.2.pdf http://repository.upnvj.ac.id/7504/15/BAB.3.pdf http://repository.upnvj.ac.id/7504/16/BAB.4.pdf http://repository.upnvj.ac.id/7504/17/BAB.5.pdf http://repository.upnvj.ac.id/7504/18/DAFTAR%20PUSTAKA.pdf http://repository.upnvj.ac.id/7504/9/RIWAYAT%20HIDUP.pdf http://repository.upnvj.ac.id/7504/10/LAMPIRAN.pdf http://repository.upnvj.ac.id/7504/11/ARTIKEL%20KI.pdf |