ANALISIS KEPUTUSAN PEMBELIAN KOPI KENANGAN: Studi Pada Generasi Milenial

This research is a quantitative study that has the objective to find out, analyze and prove the influence of lifestyle and word of mouth on purchasing decisions. This study uses millennial generation who buy Kopi Kenangan as the study population. The sample size is 50 respondents. The sampling metho...

Full description

Saved in:
Bibliographic Details
Main Author: Kamal Ibrahim, (Author)
Format: Book
Published: 2020-07-06.
Subjects:
Online Access:Link Metadata
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items