ANALISIS PENGARUH KUALITAS LAYANAN, CITRA MEREK DAN HARGA TERHADAP LOYALITAS PELANGGAN

This research is a quantitative study that aims to determine the effect of service quality, brand image and price on customer loyalty. The population in this study were online transportation users of Gojek and Grab motorcycles in Ciputat District. The sample size was taken as many as 100 respondents...

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Main Author: Rachmat Hutomo Rambe, (Author)
Format: Book
Published: 2020-07-06.
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3rd Floor Main Library

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Call Number: A1234.567
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