PENGARUH CITRA MEREK, KUALITAS PRODUK, HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK SARIAYU

The rapid competition in the cosmetics industry is characterized by an increase in cosmetics companies, where Indonesia is a fairly large market share. This makes many companies in the cosmetics industry in Indonesia, making it one of the contributing factors in making purchasing decisions. This res...

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Main Author: Ayu Putri Pratiwi, (Author)
Format: Book
Published: 2020-09-05.
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3rd Floor Main Library

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