PENGARUH KEPUTUSAN PEMBELIAN PRODUK SEPATU VANS : Studi Kasus Wilayah Jakarta Selatan

This research aims to determine the effect of brand image, lifestyle, and product quality on purchasing decisions for shoes. Consumers used in this study are Vans shoe users. Samples were taken as many as 75 respondents, using probability sampling method with simple random sampling technique. Data c...

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Main Author: Teguh Prasetyo, (Author)
Format: Book
Published: 2020-07-01.
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