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Product placement is an advertising strategy that has been around for a long time, but is increasingly being used in recent years. The goal is of course to instill brand awareness and actively promote products advertised by advertisers. This method can be done through a variety of channels, both con...

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Main Author: Naomi Yasmine, (Author)
Format: Book
Published: 2020-07-09.
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3rd Floor Main Library

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Call Number: A1234.567
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