PENGARUH KREDIBILITAS BRAND AMBASSADOR "EXO" DALAM IKLAN NATURE REPUBLIC TERHADAP PERILAKU KONSUMTIF(Survey Terhadap Followers Fanbase "EXO" di Sosial Media Instagram)
Today, many companies are using artists as Brand Ambassadors to promote their products. produced by EXO as Nature Republic's Brand Ambassador (X) Credibility for Consumptive Behavior (Y). This study uses the Source Credibility Theory where this theory explains that the more credible the source,...
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| Format: | Book |
| Published: |
2020-07-18.
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| Subjects: | |
| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |