ANALISIS KEPUTUSAN PEMBELIAN KONSUMEN MILENIAL PADA PROVIDER SMARTPHONE (STUDI PADA PENGGUNA PROVIDER SIMPATI)

This research is a quantitative study with the aim of analyzing or knowing the effect of social media marketing and brand image on purchasing decisions. The population used for this study is the millennial generation that uses the Simpati provider in East Jakarta. sampling of 50 respondents, with th...

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Main Author: Ardio Galang Prasetyo, (Author)
Format: Book
Published: 2020-07-07.
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3rd Floor Main Library

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Call Number: A1234.567
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