KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI: Studi Kasus Pada Kelurahan Cipedak Jakarta Selatan

This research is a quantitative research that aims to determine the effect of price, advertising, and product attributes on brand switching. The population in this study were Simpati users in kelurahan cipedak Jakarta selatan. The sample size was taken as many as 60 respondents, with a non probabili...

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Main Author: Veriandriano, - (Author)
Format: Book
Published: 2019-01-07.
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3rd Floor Main Library

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Call Number: A1234.567
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