PENGARUH BRAND IMAGE, HARGA, DAN KUALITAS LAYANAN TERHADAP MINAT BELI PRODUK FASHION SECARA ONLINE DI JAKARTA : Studi Pada Situs Belanja Online Zalora
This research is a quantitative research that aims to study, analyze, and prove the influence of brand image, price, and service quality on purchase intention. The population in this study uses female respondents who live in Jakarta area and have shopped fashion products online at Zalora. The sample...
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| Format: | Book |
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2020-07-08.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |