ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PULL&BEAR DI GRAND INDONESIA, JAKARTA

This research is a quanitative study which aims to determine the efect of product quality, price and brand image on purchasing decision. The population in this study are consumers who have purchased Pull & Bear products in Grand Indonesia, Jakarta. The number of samples taken was 75 respondents,...

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Main Author: Anggara Tritama, (Author)
Format: Book
Published: 2021-02-04.
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