ANALISIS PURCHASE INTENTION PADA E-COMMERCE (Studi Kasus pada Pengguna Sociolla di Kalangan Muda)

This research is a quantitative research that aims to prove whether electronic word of mouth and brand image affect purchase intention in Sociolla e-commerce. The population used in this study are consumers who have already shopped using Sociolla e-commerce. The number of samples taken by the resear...

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Main Author: Sindy Adiska Marta Dinata, (Author)
Format: Book
Published: 2021-02-04.
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3rd Floor Main Library

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Call Number: A1234.567
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