ANALISIS PURCHASE INTENTION PADA E-COMMERCE (Studi Kasus pada Pengguna Sociolla di Kalangan Muda)

• Yazar: Sindy Adiska Marta Dinata, (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2021-02-04.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

This research is a quantitative research that aims to prove whether electronic word of mouth and brand image affect purchase intention in Sociolla e-commerce. The population used in this study are consumers who have already shopped using Sociolla e-commerce. The number of samples taken by the resear...