ANALISIS PURCHASE INTENTION PADA E-COMMERCE (Studi Kasus pada Pengguna Sociolla di Kalangan Muda)
This research is a quantitative research that aims to prove whether electronic word of mouth and brand image affect purchase intention in Sociolla e-commerce. The population used in this study are consumers who have already shopped using Sociolla e-commerce. The number of samples taken by the resear...
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| Format: | Book |
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2021-02-04.
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