ANALISIS BRAND SWITCHING PADA ONLINE MARKETPLACE SHOPEE OLEH GENERASI Z
The emergence of various online marketplace brands has made customers make brand switching due to several factors. Using quantitative study with the purpose of identifying the effect of promotion, service quality, and variety seeking on brand switching. The population of this study are Shopee users...
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| Format: | Book |
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2021-02-04.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |