Search Results - Eva Čáslavová

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  1. 1
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    Effects of sports personalities in marketing communication on the purchasing preferences of Generation Y by Josef Voráček, Eva Čáslavová

    Published 2019
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  2. 2
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    Effect of long-term sponsorship of the Škoda Auto brand and international sport events on congruence of brand personality by Eva Čáslavová, Andrej Višněvský

    Published 2019
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  3. 3
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    Segmentation in sport services: a typology of fitness customers by Josef Voráček, Eva Čáslavová, Jan Šíma

    Published 2016
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  4. 4
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    Using an enhanced SERVQUAL approach to assess service quality in Czech fitness centers by Jan Šíma, Eva Čáslavová, William Crossan

    Published 2020
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  5. 5
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    Attitudes of Companies to Sport Sponsorship in the Czech Republic during the Economic Crisis by Eva Čáslavová, Josef Dvořák, Josef Voráček

    Published 2015
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  6. 6
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    Managerial roles and their application in non-profit sports organisations by Josef Voráček, Eva Čáslavová, Jiří Kraft

    Published 2023
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  7. 7
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    Service quality in sport: A case study of golf resorts in the Liberec region by Eva Čáslavová, Markéta Pecinová, Tomáš Ruda, Martin Šíma

    Published 2018
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