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Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth /

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Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This...

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Bibliographic Details
Main Author: Deszczyński, Bartosz (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Edition:1st ed. 2021.
Subjects:
Customer relations > Management.
Management.
Strategic planning.
Leadership.
Project management.
Customer Relationship Management.
Business Strategy and Leadership.
Project Management.
Online Access:Link to Metadata
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Table of Contents:
  • 1: Research on the competitive advantage of the firm
  • 2: Theoretical foundations of the relationship management mid-range theory
  • 3: Relationship management maturity
  • 4: Validating the relationship management maturity concept
  • 5: Developing the upper relationship management mid-range theory.

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