The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric /
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...
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| Materyal Türü: | Elektronik Ekitap |
| Dil: | İngilizce |
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Cham :
Springer Nature Switzerland : Imprint: Palgrave Macmillan,
2023.
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| Edisyon: | 1st ed. 2023. |
| Seri Bilgileri: | Rhetoric, Politics and Society,
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| Konular: | |
| Online Erişim: | Link to Metadata |
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DOAB: description of the publication
The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric
Baskı/Yayın Bilgisi 2023
DOAB: download the publication
DOAB: description of the publication
Elektronik
Kitap Bölümü
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OAPEN Library: description of the publication
The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric
Baskı/Yayın Bilgisi 2023
OAPEN Library: download the publication
OAPEN Library: description of the publication
Elektronik
Kitap Bölümü