Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from...

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Váldodahkkit: Solomon, Michael (Dahkki), Cornell, Lisa Duke (Dahkki), Nizan, Amit (Dahkki)
Materiálatiipa: Elektrovnnalaš E-girji
Giella:eaŋgalasgiella
Almmustuhtton: [Place of publication not identified] Saylor Foundation [2009]
Ráidu:Open textbook library.
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