Launch! Advertising and Promotion in Real Time
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from...
Furkejuvvon:
Váldodahkkit: | Solomon, Michael (Dahkki), Cornell, Lisa Duke (Dahkki), Nizan, Amit (Dahkki) |
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Materiálatiipa: | Elektrovnnalaš E-girji |
Giella: | eaŋgalasgiella |
Almmustuhtton: |
[Place of publication not identified]
Saylor Foundation
[2009]
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Ráidu: | Open textbook library.
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Fáttát: | |
Liŋkkat: | Access online version |
Fáddágilkorat: |
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