Developing New Products and Services

• 第一著者: Sanders, G. Lawrence (著者)
• フォーマット: 電子媒体 eBook
• 言語: 英語
• 出版事項: [Place of publication not identified] Saylor Foundation [2012]
• シリーズ: Open textbook library.
• 主題: Business > Textbooks; Engineering and Technology > Textbooks; Management > Textbooks
• オンライン･アクセス: Access online version

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing New Products and Services is that there is, or should be, a constant struggle...