Developing New Products and Services

• Hoofdauteur: Sanders, G. Lawrence (Auteur)
• Formaat: Elektronisch E-boek
• Taal: Engels
• Gepubliceerd in: [Place of publication not identified] Saylor Foundation [2012]
• Reeks: Open textbook library.
• Onderwerpen: Business > Textbooks; Engineering and Technology > Textbooks; Management > Textbooks
• Online toegang: Access online version

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing New Products and Services is that there is, or should be, a constant struggle...