Growth and Competitive Strategy in 3 Circles

• Autori principali: Urbany, Joe E. (Autore), Davis, James H. (Autore)
• Natura: Elettronico eBook
• Lingua: inglese
• Pubblicazione: [Place of publication not identified] Saylor Foundation [2012]
• Serie: Open textbook library.
• Soggetti: Business > Textbooks; Marketing > Textbooks; Management > Textbooks
• Accesso online: Access online version

The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully u...