Strategic Marketing in the Global Forest Industries

• Hauptverfasser: Hansen, Eric (Verfasst von), Juslin, Heikki (Verfasst von)
• Format: Elektronisch E-Book
• Sprache: Englisch
• Veröffentlicht: Corvallis, Oregon Oregon State University 2018.
• Ausgabe: Third Edition
• Schriftenreihe: Open textbook library.
• Schlagworte: Marketing > Textbooks
• Online-Zugang: Access online version

The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and m...