Strategic Marketing in the Global Forest Industries

• Asıl Yazarlar: Hansen, Eric (Yazar), Juslin, Heikki (Yazar)
• Materyal Türü: Elektronik Ekitap
• Dil: İngilizce
• Baskı/Yayın Bilgisi: Corvallis, Oregon Oregon State University 2018.
• Edisyon: Third Edition
• Seri Bilgileri: Open textbook library.
• Konular: Marketing > Textbooks
• Online Erişim: Access online version

The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and m...