Digital Marketing Strategy

The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.

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Bibliographic Details
Main Author: Dolbec, Pierre-Yann (Author)
Format: Electronic eBook
Language:English
Published: St. Paul, MN Concordia University Open Textbooks 2021.
Series:Open textbook library.
Subjects:
Online Access:Access online version
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245 0 0 |a Digital Marketing Strategy  |c Pierre-Yann Dolbec 
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264 1 |a St. Paul, MN  |b Concordia University Open Textbooks  |c 2021. 
264 4 |c ©2021. 
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490 0 |a Open textbook library. 
505 0 |a Introduction to Digital Marketing -- Understanding the Digital Consumer -- Planning for a Digital Marketing Campaign -- Introduction to Digital Strategy -- Reach: Generating Awareness and Attracting Visitors -- Act: Creating Content -- Act: Lead Generation and Lead Nurturing -- Convert: Conversion Optimization -- Engage: Building Loyalty and Co-Creating With Customers 
520 0 |a The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so. 
542 1 |f Attribution-NonCommercial-ShareAlike 
546 |a In English. 
588 0 |a Description based on print resource 
650 0 |a Business  |v Textbooks 
650 0 |a Marketing  |v Textbooks 
700 1 |a Dolbec, Pierre-Yann  |e author 
710 2 |a Open Textbook Library  |e distributor 
856 4 0 |u https://open.umn.edu/opentextbooks/textbooks/1148  |z Access online version