Digital Marketing Strategy
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
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Main Author: | |
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Format: | Electronic eBook |
Language: | English |
Published: |
St. Paul, MN
Concordia University Open Textbooks
2021.
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Series: | Open textbook library.
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Subjects: | |
Online Access: | Access online version |
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001 | OTLid0001148 | ||
003 | MnU | ||
005 | 20240122145230.0 | ||
006 | m o d s | ||
007 | cr | ||
008 | 220311s2021 mnu o 0 0 eng d | ||
040 | |a MnU |b eng |c MnU | ||
050 | 4 | |a HF5001 | |
050 | 4 | |a HF5415 | |
245 | 0 | 0 | |a Digital Marketing Strategy |c Pierre-Yann Dolbec |
264 | 2 | |a Minneapolis, MN |b Open Textbook Library | |
264 | 1 | |a St. Paul, MN |b Concordia University Open Textbooks |c 2021. | |
264 | 4 | |c ©2021. | |
300 | |a 1 online resource | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
490 | 0 | |a Open textbook library. | |
505 | 0 | |a Introduction to Digital Marketing -- Understanding the Digital Consumer -- Planning for a Digital Marketing Campaign -- Introduction to Digital Strategy -- Reach: Generating Awareness and Attracting Visitors -- Act: Creating Content -- Act: Lead Generation and Lead Nurturing -- Convert: Conversion Optimization -- Engage: Building Loyalty and Co-Creating With Customers | |
520 | 0 | |a The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so. | |
542 | 1 | |f Attribution-NonCommercial-ShareAlike | |
546 | |a In English. | ||
588 | 0 | |a Description based on print resource | |
650 | 0 | |a Business |v Textbooks | |
650 | 0 | |a Marketing |v Textbooks | |
700 | 1 | |a Dolbec, Pierre-Yann |e author | |
710 | 2 | |a Open Textbook Library |e distributor | |
856 | 4 | 0 | |u https://open.umn.edu/opentextbooks/textbooks/1148 |z Access online version |