Digital Marketing Strategy
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
St. Paul, MN
Concordia University Open Textbooks
2021.
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| Series: | Open textbook library.
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| Subjects: | |
| Online Access: | Access online version |
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| 245 | 0 | 0 | |a Digital Marketing Strategy |c Pierre-Yann Dolbec |
| 264 | 2 | |a Minneapolis, MN |b Open Textbook Library | |
| 264 | 1 | |a St. Paul, MN |b Concordia University Open Textbooks |c 2021. | |
| 264 | 4 | |c ©2021. | |
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| 505 | 0 | |a Introduction to Digital Marketing -- Understanding the Digital Consumer -- Planning for a Digital Marketing Campaign -- Introduction to Digital Strategy -- Reach: Generating Awareness and Attracting Visitors -- Act: Creating Content -- Act: Lead Generation and Lead Nurturing -- Convert: Conversion Optimization -- Engage: Building Loyalty and Co-Creating With Customers | |
| 520 | 0 | |a The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so. | |
| 542 | 1 | |f Attribution-NonCommercial-ShareAlike | |
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on print resource | |
| 650 | 0 | |a Business |v Textbooks | |
| 650 | 0 | |a Marketing |v Textbooks | |
| 700 | 1 | |a Dolbec, Pierre-Yann |e author | |
| 710 | 2 | |a Open Textbook Library |e distributor | |
| 856 | 4 | 0 | |u https://open.umn.edu/opentextbooks/textbooks/1148 |z Access online version |